How Much Do Medicare Leads Cost? (Pricing Breakdown)

"How much do Medicare leads cost?" is the wrong question. The right question is: "What does a booked Medicare appointment cost me?" A $20 lead that never books is more expensive than a $150 lead that shows up and enrolls. Here's the real math.

The True Cost of Shared Medicare Leads

Shared T65 leads from vendors typically run $15–$40 per lead. Sounds cheap — until you do the math:

Contact rate on shared leads: ~50–60% (4 other agents called them first)
Appointment rate on contacted: ~10–15%
Effective cost per booked appointment: $200–$500+
Show rate: often under 50%, pushing real cost-per-sat appointment even higher

And the moment you stop buying, the pipeline stops. You build nothing.

The Cost of Exclusive Medicare Leads

Exclusive leads generated through your own funnel typically cost $30–$90 per lead in ad spend — but because they were educated by your webinar or seminar before opting in, appointment rates run 25–40% instead of 10–15%. Effective cost per booked appointment drops to $100–$250, and every dollar builds an asset you own. This is the core argument in the complete Medicare lead generation guide.

What Medicare Seminar Marketing Costs

In-person seminars are the highest-converting T65 channel. Standalone seminar marketing — ads, registration funnel, and automated reminders — typically costs $500 to market one event or $700 to market two events. With a well-run event filling 20–40 seats and 30–50% of attendees booking a consultation, your cost per appointment can drop below $50. See exactly how in How to Market Medicare Seminars.

What a Done-For-You System Costs

The T65 Client Acquisition System — on-demand T65 webinar, up to 2 seminars marketed per month, all ads created and managed, all funnels and workflows included — costs $1,500 setup + $500/month. At even 10 exclusive appointments per month, that's $50 per appointment, before counting the seminar appointments. Full breakdown is on the pricing page.

Cost Comparison Table

Channel	Upfront	Cost/Lead	Cost/Booked Appt	You Own Assets?
Shared leads	None	$15–$40	$200–$500+	No
Exclusive funnel leads	Funnel build	$30–$90	$100–$250	Yes
Seminar marketing	$500–$700/event	—	Under $100	Yes
Done-for-you T65 system	$1,500	—	~$50–$100	Yes — everything

The Bottom Line

Cheap leads are the most expensive thing you can buy. The agents winning in Medicare own systems that generate exclusive, educated leads at a lower cost per appointment — and those systems pay for themselves. Start with the Medicare Lead Generation Complete Guide or see the full pricing here.